Flipnosis
The Art of Split-Second Persuasion
Format:Paperback
Publisher:Cornerstone
Published:3rd Mar '11
Should be back in stock very soon
This insightful book examines the art of persuasion through the lens of 'flipnosis', revealing its power and implications in everyday life.
In Flipnosis, the author delves into the intriguing world of persuasion, presenting it as a unique and powerful tool that can be harnessed in mere seconds. This concept, termed 'flipnosis', is described as a form of black-belt mind control that can disarm even the most critical thinkers. The book emphasizes that this technique not only alters perspectives but can completely overturn them, showcasing the profound impact of immediate persuasion on human interactions.
Throughout Flipnosis, Kevin Dutton examines a range of fascinating characters, from psychopaths and serial killers to charismatic leaders like Winston Churchill. He draws connections between their abilities to influence and manipulate others, revealing how these skills can be understood through the lens of cutting-edge science. By exploring the psychological mechanisms behind these techniques, Dutton sheds light on how they can be applied in everyday situations, whether in business, personal relationships, or even emergency scenarios.
The narrative is both entertaining and thought-provoking, filled with anecdotes and research that illustrate the art of persuasion in various contexts. Dutton's exploration of instant persuasion is not only informative but also challenges readers to reconsider their perceptions of influence and control. Flipnosis ultimately invites readers to reflect on the complexities of human behavior and the subtle ways in which we are all susceptible to persuasion.
Hugely entertaining and extremely thought-provoking * Richard Wiseman, author of Quirkology *
So mind-alteringly brilliant that I'm amazed it hasn't been made illegal -- Howard Marks
Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded. -- Terry Jones and Michael Palin
Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own -- Andy McNab
[A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control * The Sunday Times *
Eminently readable . . . presents brilliant and highly original advice on how to get someone to do something -- V.S.Ramachandran
Flipnosis offers some powerful insights into the art and science of getting people to do what you want. You can't fault Dutton's eye for a good story . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation * New Scientist *
Once you start reading this absorbing book, you see attempted flipnosis everywhere - and there's no better example than the word 'flipnosis' itself. Having promised you the secrets of this great phenomenon, Dutton keeps you waiting for them until well into the second half of the book, by which time you are well and truly hooked. He is no mean flipnotist, which I'm sure he'll take as the greatest possible compliment * The Daily Mail *
Fascinating, intelligent and accessible . . . Full of useful techniques, this book will help you get your own way in every aspect of life * Scarlet Magazine *
As fascinating as it is alarming . . . Read it. Apply it * Men's Health *
ISBN: 9780099505624
Dimensions: 198mm x 130mm x 25mm
Weight: 275g
400 pages