The Winner's Curse

It’s fun and nerdy in the best way, and I have no hesitation at recommending it -- Tim Harford, Financial Times Best Books of 2025
Thaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It’s a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor * Publisher's Weekly *
part of the canon of behavioral economics -- Greg Rosalsky * Planet Money, NPR *
contains a wealth of empirical evidence to describe how people deviate from the ideal theory presented in a narrative that is easily accessible to non-economists -- Matthew Lucky * Promarket *