Hooked
How to Build Habit-Forming Products
Format:Hardback
Publisher:Penguin Books Ltd
Published:6th Nov '14
£14.99
Available for immediate dispatch.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
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Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’
Steven Bartlett, Diary of a CEO
‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;
Mark Manson, Solved Podcast
‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’
Ali Abdaal, Deep Dive Podcast
‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’
Jim O’Shaughnessy, Infinite Loops Podcast
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. * Financial Times Business Education *
Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley's most visible advocate of habit-forming technology * MIT Technology Review *
A must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean Startup
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & Mather
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of Wordpress
You'll read this. Then you'll hope your competition isn't reading this. It's that good.
Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 Startups
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and Investor
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need
ISBN: 9780241184837
Dimensions: 205mm x 135mm x 24mm
Weight: 321g
256 pages