Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?
'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?
Because it doesn't matter what you do, it matters WHY you do it.
Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why.
WHAT READERS ARE SAYING:
'It's amazing how a book can change the course of your life, and this book did that.'
'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.'
'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book * Forbes *
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
Dimensions: 198mm x 129mm x 16mm