Analyzing Cultures

An intelligent and engaging introduction to semiotic analysis

Presents an introduction to the field of cultural semiotics. This book features practical examples of how semiotics can be used. It is suitable for those who want to understand the whys and wherefores of semiotics.

Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.