Design in Business
John Bessant author Margaret Bruce author
Format:Paperback
Publisher:Pearson Education Limited
Published:23rd Nov '01
£73.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
ISBN: 9780273643746
Dimensions: 245mm x 190mm x 10mm
Weight: 601g
312 pages