Electronic Marketing

"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.