Unpopular Culture

Guvna B is a creative, credible and courageous voice to millennials. I’ve seen him speak to huge crowds on stage through his music, and I’ve seen him speak off the stage, just as powerfully, into the lives of young people. Through the pages of this brilliant new book he’ll speak directly to you - telling you his story, and encouraging you in yours. Unpopular Culture will help to refresh your worldview, renew your mind - and cheer you on as you live with purpose and passion for Christ. -- Matt Redman, Grammy award winning singer/songwriter
Guvna B has an amazing way with words and always has done as an artist, so to have the brilliant, wise words from him in print is a must have for anyone who needs positivity in their life. -- Alec Boateng. Head of A&R, Atlantic Records
I love this book. I love it because the words written carry weight from Isaac's real life experiences. He could be performing to 10,000 in an arena or a 100 in a youth club basement and he will still plaster it all over social media and give everything he has got because he cares about the next generation. He does what he does for the broken teenager rather than the fame, popularity or credit. You will enjoy this book; it’s raw, real and relevant to today’s culture. -- Dan Blythe, Youth & Young Adults Pastor, Hillsong London
Guvna B has always stood out to me for being the kind of artist your parents would want you to listen to but then also being an artist most MC's would be scared to go toe to toe with. His music is a perfect balance of vibe, skill and deep messages. His music is a reflection of this book, so you'll definitely enjoy it. -- DJ Ace, BBC 1XTRA
This book will totally take you into the depths of who Guvna B is. He is so honest on his journey. While reading this book, I found so many similarities. This book will inspire you and bring clarity on what your purpose is. No matter what path you choose, Guvna B encourages you to be a light and shine wherever you go. -- Michelle Williams, Destiny’s Child
It is so important in life to have role models and to be inspired by individuals who are following their path whilst spreading positive vibes everywhere they go. Through Unpopular Culture, Guvna B is doing just this. He is a young talented man who is leading by example. -- Oliver Proudlock, founder of Serge DeNimes and Made in Chelsea reality TV star
Guvna B is a great example for the youth and a very knowledgable guy. You'll love Unpopular Culture. -- Posty, GRM Daily
Guvna B genuinely cares about making an impact on young people. His passion, drive and dedication is an inspiration. With Unpopular Culture, he has some good stuff to say, trust me. -- Naomi Scott, actress and singer
I've known Guvna B for a few years now but knew of his work before that. He is a man of the church, yet reaches non-church goers because of his honest lyrics. That's not an easy challenge but Guvna does it effortlessly. Unpopular Culture showcases moral character, decency and humility. You'll love it! -- Richard Blackwood, Eastenders Actor and Comedian
I've known Guvna B for a while now and he is a very positive person. I'm confident that if you read his book it will inspire you and many other people too. -- Dion Dublin, former England footballer
A ‘fine resource’ for ‘anyone working at making disciples of young people in the rap culture’ * Church Times *