Aunt Jemima, Uncle Ben, and Rastus
Blacks in Advertising, Yesterday, Today, and Tomorrow
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:30th Jul '94
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£35.00(9780275951849)
... This is one of those books which offers a collection of information that is long overdue and chronicles the history of blacks in two critical areas that have been previously under recorded--advertising and public relations... This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the Foreword by Alex Haley
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals.This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
ISBN: 9780313267987
Dimensions: unknown
Weight: 595g
256 pages