Strategic Management

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers.This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.