Media, Institutions and Audiences

'One of the book's strengths is the clarity with which material is organised...' - Media Education Journal 'The book is well worth buying and should become a well-thumbed volume on the shelves of students from entry level at 16 through to undergraduate.' - Richard Harvey, In The Picture '...the book serves as a useful primer for students and scholars seeking a basic understanding of the interaction between organizations and the audiences they attempt to attract, as well as the broader political and cultural concerns that can arise from these interactions.' - Philip M. Napoli, Graduate School of Business, Fordham University, USA

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level.Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.