Foundations of Marketing

O C Ferrell author William Pride author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:2nd Mar '21

Should be back in stock very soon

Foundations of Marketing cover

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

ISBN: 9780357129463

Dimensions: 277mm x 217mm x 22mm

Weight: 1247g

592 pages

9th edition