Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:21st Jan '99
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£145.00(9780415076470)
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
ISBN: 9780415198356
Dimensions: unknown
Weight: 249g
168 pages