Global Public Relations

Spanning Borders, Spanning Cultures

Ashli Quesinberry Stokes author Alan R Freitag author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:22nd Dec '08

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Global Public Relations cover

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

ISBN: 9780415448154

Dimensions: unknown

Weight: 636g

328 pages