Branding Cities

Cosmopolitanism, Parochialism, and Social Change

Eleonore Kofman editor Stephanie Hemelryk Donald editor Catherine Kevin editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:12th Dec '08

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Branding Cities cover

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with parochialism as a mood and mode of cultural formations and a reflection of local specificities. This volume brings together cultural analysts, social scientists, and media and film scholars to explore the ways in which core cities generate competing claims on, and visions of, their use and their future, and thus have engaged with the necessity to brand their image for international consumption and for internal coherence.

"Thankfully the essays in Branding Cities bring a critical perspective to this topic and do more than just describe the attempts of various cities to develop attractive brands... the collection makes us recognize the tensions within city brands and the need to challenge the messages that our city leaders are developing."

-Chris Quigley, Spacing Vancouver, August 2012

ISBN: 9780415965262

Dimensions: unknown

Weight: 408g

192 pages