Working With Agencies

An Insider's Guide

Michael Sims author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:25th Apr '05

Currently unavailable, and unfortunately no date known when it will be back

Working With Agencies cover

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

ISBN: 9780470024614

Dimensions: 229mm x 152mm x 22mm

Weight: 567g

256 pages