Managing Technological Innovation

Competitive Advantage from Change

Frederick Betz author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:8th Mar '11

Should be back in stock very soon

Managing Technological Innovation cover

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

ISBN: 9780470547823

Dimensions: 243mm x 163mm x 25mm

Weight: 653g

384 pages

3rd edition