Pay Attention!

How to Listen, Respond, and Profit from Customer Feedback

Ann Thomas author Jill Applegate author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:25th Jun '10

Currently unavailable, and unfortunately no date known when it will be back

Pay Attention! cover

Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

Pay Attention! paves the way. Your company wins when you:

  • Understand Customer Expectations
  • Embrace and implement The RATER Factors
  • Define who you are and what you offer
  • Become E.T.D.B.W. (Easy To Do Business With)
  • Connect with your audience in all mediums
  • React appropriately and respond immediately to customer feedback
  • Recover sincerely when things go wrong

All you need is to Pay Attention!

ISBN: 9780470563557

Dimensions: 231mm x 158mm x 23mm

Weight: 386g

224 pages