The Fine Art of Success
How Learning Great Art Can Create Great Business
Jamie Anderson author Jörg Reckhenrich author Martin Kupp author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:22nd Dec '10
Currently unavailable, and unfortunately no date known when it will be back
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
' Mr Anderson & co point out that many artists have also been superb entrepreneurs.' (Economist.com, February 2011). '...fascinating stuff' (BA Business Life, March 2011). '...enlivens its subject matter and makes its messages memorable...makes a delightful read.' (Business Executive, May 2011).
ISBN: 9780470661062
Dimensions: 235mm x 163mm x 21mm
Weight: 454g
208 pages