Sugar Coated

"An entertaining examination of an industry whose many customers have a sweet tooth."

* Kirkus Reviews *

“One of the world's most relentless critics of food industry influence.”
 

* Raj Patel *

“A vivid, unvarnished portrait of the commercial environment for breakfast. . . . Deconstruct[s] the iconic cereal box itself – revealing how box design, cartoon mascots, and government lobbying work in tandem to give us products that are frequently up to 40% sugar by weight.”

* ConscienHealth *

“Sugar Coated tells the story of American cereals from their start by John Harvey Kellogg to the present day. The book is illustrated with 44 cereal box covers to show how cereal marketing has changed over time.”

* Hagstrom Report *

"[Nestle and Sutherland] trace cereal’s evolution from 19th-century sanitariums to today’s supermarket shelves. In the process, they pull back the curtain on the multibillion-dollar industry’s artificial dyes, aggressive claims and hidden lobbying."

* The Examination *

"[Marion Nestle] is a woman worth celebrating . . . the doyenne of food politics, my friend, my mentor."

* --Mark Bittman, The Bittman Project *

“What begins as a deep dive into cereal boxes becomes a fascinating case study in how food is marketed, regulated, reformulated, and sold to us, often in ways that have little to do with what we might assume from the front of the package.”

* Food Integrity Collective *

"Among other things, it makes you really wonder about what (and how) cultures come to consider some foods appropriate for breakfast and others not."

* Kitchen Sense *

"Sugar Coated uses the colorful history of these packages to follow the U.S. cereal industry from its origins on a health resort in Michigan to its present-day position as a multibillion-dollar centerpiece of American culture."

* The Wall Street Journal *

“Sugar Coated is bound to be frequently cited for detailing the way the industry has doggedly pursued its marketing goals, through managing to get government regulations changed, creating self-imposed regulation to deflect government efforts to regulate, or just ignoring the rules, often paying the penalty in court while reaping the bigger benefit in sales.”

* Eating in America *

"Decades of advertising, food-science advances and mountains of sugar . . . transform[ed] cereal into what the nutritionist Marion Nestle calls 'vitamin-supplemented cookies' in her new book, Sugar Coated"

* The New York Times *

"The best manifesto yet on how the food industry has enticed us to eat boxes and boxes of junk food but make the stuff look fun and healthy . . . Brightly written and fascinating in its detail . . . Sugar Coated is a sweet read."

* Air Ma