Going Negative

Shanto Iyengar author Stephen Ansolabehere author

Format:Paperback

Publisher:Simon & Schuster

Published:7th Oct '97

Currently unavailable, and unfortunately no date known when it will be back

Going Negative cover

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

ISBN: 9780684837116

Dimensions: 235mm x 156mm x 18mm

Weight: 365g

256 pages