Can I Change Your Mind?

Practical, engaging and wry, this book has a wide potential readership. Taps into huge and sustained interest in the use and abuse of language. Competition: Few - if any - books about good writing are enjoyable to read. The bulk of those available consist of letter templates that the user adjusts to fit his or her situation. Examples are listed below. The few books that don't follow the letter-template route tend to focus on just one area, whether it be business proposals or sales pitches. Unlike the competition, this book offers a manifesto for better and more effective writing that the reader can use in all areas of his or her life.

These days, we all need the ability to argue a case effectively in writing. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)