Navigating New Media Networks

Released in the 'Studies in New Media' series, this volume is described by the publisher as introducing 'several challenges related to mediated interpersonal communication including identity performance, privacy management, relationship formation, relational maintenance, social support'—specifically, networking. The question at stake: Will individuals need network connections in order to thrive in the modern world? . . . McEwan summarizes networking technologies and their social significance. The crux of the discussion is the move from social groups toward a society based on networked individualism. Taking observations from current scholarship, she seeks to clarify identity types such as the 'crystallized self,' the hyperpersonal self, and the idealized self-image. In so doing she emphasizes competencies for searchable and shareable communication on networks using micro blogging; mass-personal, many-to-many methods; mediated messages; and the established-identity model. McEwan also includes the dark side of the issue—flaming, lurking, and trolling (including RIP trolling). . . ..This volume joins Beyond New Media, by Art Herbig, Andrew Herrmann, and Adam Tyman (CH, May'15, 52-4595), published in the same series. Summing Up: Recommended. Upper-division undergraduates; graduate students; professionals. * Choice Reviews *
In Navigating New Media Networks, Bree McEwan provides an overview of communication technology research that is remarkably thorough yet accessible. By placing social networks and communication competence at the center of discussion, she integrates diverse lines of inquiry into a cohesive picture of the challenges and opportunities of mediated communication. -- Andrew Ledbetter, Texas Christian University
Rather than rely on either the moral panic or unbridled enthusiasm that seem so common in the discussion of communication technologies, McEwan focuses on navigating technologies competently. By drawing upon basic human communication processes, McEwan helps us all understand how we can be in the driver’s seat given the tools available to us. A book that all students interested in knowing more about communication and technology — and we are all students when it comes to communication technology — should read! -- David Westerman, North Dakota State University
McEwan’s book is unparalleled in its coverage of the role of communication technologies in modern relationships. It seamlessly weaves together a broad body of research and theory drawn from multiple fields in a concise and lucid text. It’s refreshing to read a book that transcends disciplinary boundaries to provide a comprehensive picture of how our social worlds are no longer divided by what is ‘online’ and what is ‘offline.’ -- Jesse Fox, Ohio State University