The Management of Tourism
Richard Sharpley editor Lesley Pender editor
Format:Hardback
Publisher:SAGE Publications Inc
Published:18th Nov '04
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£83.99(9780761940227)
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.
The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
The book provides a useful addition to the recommended reading list for the module. -- Dr Peter Whalley * drupal *
Good balance between practical and theory. Good critical insight and most arguments are logically reviewed -- Mr Lloydon Alleyne * drupal *
A profound introductory book for basic management issues in tourism. Perfectly fits the requirements of 2nd semester students. -- Mr Markus Lassnig * drupal *
Theory clearly explained; however, examples now dated. Useful to get back data though! -- Mrs Claire Bereziat * drupal *
This is a book that covers a broad range of the essential concepts in tourism management. The objectives at the beginning of each chapter are very useful.
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The book is not adopted as it has central focus on tourism in the US and UK. We need a more international focus. It is also a bit outdated (2004) -- Ms Claire Forder * drupal *
ISBN: 9780761940210
Dimensions: unknown
Weight: 880g
384 pages