Models for Innovation Diffusion
Robert A Peterson author Vijay Mahajan author
Format:Paperback
Publisher:SAGE Publications Inc
Published:30th Aug '85
£40.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
ISBN: 9780803921368
Dimensions: unknown
Weight: 110g
88 pages