Deception In The Marketplace

"This book is remarkably thorough. What we get is a well-developed and thorough discussion of the concept, its underlying mechanisms, how it works for deceivers as well as targets, and so forth. It has significant relevance for scholarship and research in the field. This very focus (underlying process0 as well as the thoroughness, is what will make it unique and I think widely used in college seminar" -L.J. Shrum, Department of Marketing, University of Texas, San Antonio

"A remarkable piece of work. Thought provoking and illuminating. This will be an influential book, critical for anyone studying marketplace deception. It will stretch your mind." - Jennifer Aaker, Stanford University, USA

"Consumers today are inundated at every turn by complex and subtle forms of marketplace deception that they are ill-prepared to detect or deflect. This book by three of the most reputed scholars on persuasion is not only timely, but also thorough, insightful, and practical. It broadens and deepens the concept of marketplace deception through its review of relevant social science, while it also extends and specifies the range of skills that consumers of all ages must acquire to safeguard their best self-interests. This book should be must-reading for ethical leaders in professional marketing associations, for regulators and policy administrators, and for educators of the next generations of consumers." - David Glen Mick, University of Virginia, USA

"Like any other powerful tool, marketing can be used for good or evil. The authors paint a vivid picture of the dark side of marketing. Persuaders who prey on vulnerable populations such as children and seniors have remained hidden while wielding their arsenal of marketing weapons. This book pulls them out of the shadows by describing their shapes, forms, and tactics." -Punam Anand Keller, Dartmouth University, USA

"We know that deception in the marketplace exists. Now, Boush, Friestad, and Wright have provided us with a very thorough treatise on the topic. Most books that take on a discussion of a controversial topic present only the problem. These authors move the discussion forward with important insights as to how the consumer can begin to undertake self-protection against marketplace deception. It is both theory and research driven. It is thoughtful, stimulating and well written." -David W. Schumann, University of Tennessee, USA

"The authors masterfully illustrate that deceptive advertising and marketing are not just a matter of lying to consumers but can take many forms. Deception in the Marketplace would make a good supplement to a persuasion or marketing class, especially in the way it relates various theories and previous research specifically to deceptive persuasion...the book is a very well-written call for more research on both the deceptive persuasion and how to teach consumers, young and old, to defend against efforts at deception across a variety of media."- PsycCRITIQUES, Eddie M. Clark, Vol. 54, Release 41, Article 2