The Promise of Happiness
Format:Hardback
Publisher:Duke University Press
Published:6th Apr '10
Currently unavailable, and unfortunately no date known when it will be back

This thought-provoking cultural critique examines how the pursuit of happiness can perpetuate social oppression, highlighting perspectives from feminist, black, and queer critics while exploring the moral implications of societal happiness expectations.
The Promise of Happiness by Sara Ahmed offers a thought-provoking examination of the societal pressure to pursue happiness and its implications for social justice. Ahmed draws on the insights of feminist, black, and queer critics to explore how the pursuit of happiness can often serve as a justification for social oppression. She poses critical questions about the expectations placed on individuals to derive their happiness from the well-being of others, highlighting phrases like “I just want you to be happy” as reflections of this societal norm.
In her analysis, Ahmed combines philosophical inquiry with feminist cultural studies, revealing the emotional and moral responsibilities tied to the so-called “happiness duty.” This concept suggests that individuals are expected to find joy in engaging with what society deems good, and in turn, their happiness is thought to contribute to the happiness of others. Through this lens, Ahmed argues that happiness is not merely a personal pursuit but a promise that influences life choices, often steering individuals away from paths that might challenge the status quo.
Ahmed also delves into the historical context of happiness, tracing its evolution from classical ethics to contemporary discussions. By examining literature and films such as Mrs. Dalloway,The Well of Loneliness, and Bend It Like Beckham, she highlights the experiences of those who confront the societal ideals of happiness. Figures like the feminist killjoy, the unhappy queer, and the melancholic migrant are central to her critique, as they embody the complexities and challenges that arise when happiness is tied to specific social norms and expectations. Through her work, Ahmed invites readers to reconsider the moral implications of the pursuit of happiness in a diverse society.
“Ahmed’s analyses are spot-on and provocative. . . . Ahmed’s analysis of this and other topics is unpredictable and engaging.” - Heather Seggel, The Gay & Lesbian Review
“Ahmed's language is a joy, and her work on each case study is filled with insight and rigor as she doggedly traces the social networks of dominance concealed and congealed around happiness. . . . The Promise of Happiness is an important intervention in affect studies that crucially approaches one of the major assumptions guiding social life: the assumption that we need to be happy.” - Sean Grattan, Social Text
“. . . [F]ascinating and important, both in showing us how to read some key
texts differently and in showing how to think more carefully about happiness
and its politics. . . . [T]here is a perverse happiness to be taken from reading
such an interesting book about the insufficiency of happiness.” - Richard Ashcroft, Textual Practice
“The Promise of Happiness bridges philosophy and cultural studies, phenomenology and feminist thought—providing a fresh and incisive approach to some of the most urgent contemporary feminist issues. Ahmed navigates this bridge with a voice both clear and warm to convey ideas that are as complex as they are intimate and accessible. Her treatment of affect as a phenomenological project provides feminist theorists a way out of mind-body divides without reverting to essentialisms, enabling Ahmed to attend to intersectional and global power relations with acuity and originality.” - Aimee Carrillo Rowe, Signs
“
The Promise of Happiness is richly valuable not only for its discussion of utilitarianism but also for its broader deconstruction of the workings of happiness in a range of works of philosophy, literature, and social science. Whereas other feminist theorists also occasionally cast a critical eye toward happiness, or raise consciousness of female unhappiness, Ahmed has produced a volume that is unparalleled in its sustained and extensive expose´ of the entanglements between discourses of happiness and oppression.” - Andrea Veltman, Hypatia
“Ahmed enhances feminism’s critical toolbox by guiding us to regard affect as a cipher for society as we track how it produces and is produced by politics. ... Ahmed draws on feminism to potentially enhance the quality of life for her readers, who are offered mindful practices of relinquishing attachment to various ideals in a text that is neither Pollyannaish nor depressing.” - Naomi Greyser, Feminist Studies
“At a time when happiness studies are all the rage and feminism is accused of destroying women’s happiness, Sara Ahmed offers a bold critique of the consensus that happiness is an unconditional good. Her new book asks searching questions about the nature of the good life, making its case in a wonderfully pellucid prose. What a paradox that a defense of the kill-joy should be such a pleasure to read! This timely, original, and intellectually expansive book is sure to trigger a great deal of debate.”—Rita Felski, University of Virginia
“What could be more naturalized and less subject to ideological critique than happiness? How are we to get critical perspective on it? Through her readings of texts and films, Sara Ahmed shows how this might work. By revealing the complexity and ambivalence of happiness, she intervenes in several fields—including queer and feminist theory, affect studies, and critical race theory—in a genuinely new and exciting way.”—Heather K. Love, author of Feeling Backward: Loss and the Politics of Queer History
“The Promise of Happiness is an extraordinary text that should become a mainstay of affect studies and that serves as a strikingly powerful model of astute cultural critique. Ahmed offers an insightful study of our preoccupation with and desire for happiness.” -- Jenna Supp-Montgomerie * Women's Studies Quarterly *
“Expand[s] the political horizons of feeling and cultural politics with exciting complexity . . . brilliant.” -- Sarah Cefai * Cultural Studies Review *
“By unpacking the attribution of happiness to specific choices and lives, Ahmed encourages us to consider how ‘the promise of happiness’ serves as a moral imperative. A stimulating and—dare I say—pleasurable read, the book may not have a happy ending, but it does propose what might happen instead.” -- Kestryl Cael Lowrey * Lambda Literary Review *
“Fascinating and important, both in showing us how to read some key texts differently and in showing how to think more carefully about happiness and its politics. . . . [T]here is a perverse happiness to be taken from reading such an interesting book about the insufficiency of happiness.” -- Richard Ashcroft * Textual Practice *
“The Promise of Happiness is richly valuable not only for its discussion of utilitarianism but also for its broader deconstruction of the workings of happiness in a range of works of philosophy, literature, and social science. Whereas other feminist theorists also occasionally cast a critical eye toward happiness, or raise consciousness of female unhappiness, Ahmed has produced a volume that is unparalleled in its sustained and extensive expose´ of the entanglements between discourses of happiness and oppression.” -- Andrea Veltman * Hypatia *
“The Promise of Happiness bridges philosophy and cultural studies, phenomenology and feminist thought—providing a fresh and incisive approach to some of the most urgent contemporary feminist issues. Ahmed navigates this bridge with a voice both clear and warm to convey ideas that are as complex as they are intimate and accessible. Her treatment of affect as a phenomenological project provides feminist theorists a way out of mind-body divides without reverting to essentialisms, enabling Ahmed to attend to intersectional and global power relations with acuity and originality.” -- Aimee Carrillo Rowe * Signs *
“Ahmed enhances feminism’s critical toolbox by guiding us to regard affect as a cipher for society as we track how it produces and is produced by politics. ... Ahmed draws on feminism to potentially enhance the quality of life for her readers, who are offered mindful practices of relinquishing attachment to various ideals in a text that is neither Pollyannaish nor depressing.” -- Naomi Greyser * Feminist Studies *
“Ahmed's language is a joy, and her work on each case study is filled with insight and rigor as she doggedly traces the social networks of dominance concealed and congealed around happiness. . . . The Promise of Happiness is an important intervention in affect studies that crucially approaches one of the major assumptions guiding social life: the assumption that we need to be happy.” -- Sean Grattan * Social Text *
ISBN: 9780822346661
Dimensions: unknown
Weight: 581g
328 pages