Is Military Advertising Effective?

An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

James N Dertouzos author Steven Garber author

Format:Paperback

Publisher:RAND

Published:19th Jan '04

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Is Military Advertising Effective? cover

This non-fiction paperback, "Is Military Advertising Effective?" from James N Dertouzos & Steven Garber, was published 19th January 2004 by RAND.

ISBN: 9780833033413

Dimensions: 229mm x 162mm x 6mm

Weight: 167g

96 pages