Bad Influence
How the Internet Hijacked Our Health
Format:Hardback
Publisher:Oneworld Publications
Publishing:22nd Jan '26
£18.99
This title is due to be published on 22nd January, and will be despatched as soon as possible.

When did we start trusting attractive influencers over qualified doctors?
When did we start trusting influencers over doctors?
You used to see a doctor. Now you go online.
'Uncomfortable but essential reading. Your definitive guide to separating medical facts from online fiction.' Adam Kay
Want to track your blood sugar? Your heart rate? Your sleep? You can. Need to focus? Want to lose weight fast? Everything is a click away.
But who is regulating this?
As NHS waiting times grow ever longer and patients in the US are priced out of medical care altogether, influencers have filled the gap. From doctors promoting new therapies, to entrepreneurs selling solutions, these self-styled experts glow with good health and guarantee results.
But they are not familiar with our medical history. They don't owe us a duty of care. And they're rarely either qualified or impartial. So why do we trust them?
'This superb book is an essential guide to the wild world of internet health – a series of cautionary tales, brilliantly told, about the perils of health influencers and the messages they peddle.' —Chris van Tulleken, author of Ultra-Processed People
'This book tackles one of the most important health issues of our time. It isbrilliant, thorough and vital. Empowering for anyone who has ever come across health information, stories, or advice online – which is pretty much all of us.' —Daniel M. Davis, Professor of Immunology at Imperial College London and author of Self Defence: A myth-busting guide to immune health
'Bad Influence arrives at a moment when fascination with health, longevity and "optimised living" has never been greater... With a reporter’s eye and a scientist’s precision, Deborah dissects the interventionist claims of the wellness industry and exposes the shaky evidence underpinning it. Her diagnosis is uncomfortable but urgent: that those selling us control over our health may, in fact, be the ones making us sick. Bad Influence is a must-read for anyone who has ever turned to the internet in search of better health – and a timely warning about the seductive power of bad influencers.' —Natasha Loder, Health Editor, Economist
'Eye-opening and concerning. This book will hopefully influence how you access healthcare information and maybe think twice before you make (often complex) decisions about your body based solely on your social media feed.' —John Tregoning, author of Live Forever?
'In a world where online medical opinions are fast and often dodgy, this is the perfect antidote.' —Prof. Kevin Fong
ISBN: 9780861549887
Dimensions: 216mm x 135mm x 33mm
Weight: unknown
384 pages