The Advertising Controversy
Evidence on the Economic Effects of Advertising
Mark S Albion author Paul W Farris author
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:28th Feb '81
Currently unavailable, and unfortunately no date known when it will be back
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
ISBN: 9780865690578
Dimensions: unknown
Weight: unknown
245 pages