The Inner Life

Full use of Plough’s print and online platforms, combined reach 100,000. This audience has already been primed for interest in Arnold, with his work appearing in the print magazine, online articles, and daily emails. Launch of a major new website featuring all of Arnolds work, with a focus on augmenting Arnold’s influence and following through email and social media. Influencer campaign revisiting previous endorsers and soliciting new ones from figures such as N.T. Wright, Richard Rohr, Stanley Hauerwas, and Russel Moore. Giveaways of print and digital galleys via Goodreads, NetGalley, and LibraryThing. Academic and library markets targeted in mailings and advertising.

A trusted guide into the inner realm where our spirits find strength to master life and live for God. It is hard to exaggerate the significance of Innerland, either for Eberhard Arnold or his readers. It absorbed his energies off and on for most of his adult life--from World War I, when he published the first chapter under the title War: A Call to Inwardness, to 1935, the last year of his life. Packed in metal boxes and buried at night for safekeeping from the Nazis, who raided the author’s study a year before his death (and again a year after it), Innerland was not openly critical of Hitler’s regime. Nevertheless, it attacked the spirits that animated German society: its murderous strains of racism and bigotry, its heady nationalistic fervor, its mindless mass hysteria, and its vulgar materialism. In this sense Innerland stands as starkly opposed to the zeitgeist of our own day as to that of the author’s. At a glance, the focus of Innerland seems to be the cultivation of the spiritual life as an end in itself. Nothing could be more misleading. In fact, to Eberhard Arnold the very thought of encouraging the sort of selfish solitude whereby people seek their own private peace by shutting out the noise and rush of public life around them is anathema. He writes in The Inner Life:“These are times of distress. We cannot retreat, willfully blind to the overwhelming urgency of the tasks pressing on society. We cannot look for inner detachment in an inner and outer isolation...The only justification for withdrawing into the inner self to escape today's confusing, hectic whirl would be that fruitfulness is enriched by it. It is a question of gaining within, through unity with eternal powers, a strength of character ready to be tested in the stream of the world.” Innerland, then, calls us not to passivity, but to action. It invites us to discover the abundance of a life lived for God. It opens our eyes to the possibilities of that “inner land of the invisible where our spirit can find the roots of its strength and thus enable us to press on to the mastery of life we are called to by God.” Only there, says Eberhard...