Business to Business Marketing Management
A Global Perspective
Jim Blythe author Alan Zimmerman author Nektarios Tzempelikos author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:17th Mar '26
£65.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
This paperback is available in another edition too:
- Hardback£171.99(9781003863304)
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
All chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has been added throughout the book addressing cutting-edge technological developments in the B2B sphere, particularly artificial intelligence, empowering readers to confidently overcome the disruption affecting the field and instead harness the strategic opportunities offered by these changes. This textbook is supported by a wealth of pedagogical features, also revised for this edition, such as international case studies and real-life examples, accompanying case questions, talking points, chapter objectives, chapter summaries and review questions.
Comprehensive and readable, this book is ideal for advanced undergraduate and postgraduate students of B2B marketing, marketing management and marketing strategy.
Online supplementary resources include chapter PowerPoint slides and a comprehensive instructor guide containing teaching notes, practical exercises, a test bank of exam questions and essay topics, and an additional case study with questions designed for each chapter topic to aid student learning.
This is an outstanding textbook on international business. It provides detailed coverage of the major factors driving IB today. In particular, this edition has impressive coverage of the impact of artificial intelligence and social media. It could be an excellent resource for students and practitioners.
Thomas Tellefsen Ph.D., Professor of Marketing, Chazanoff School of Business, College of Staten Island, CUNY, USA.
This textbook is comprehensive, engaging and a great resource to help students understand the complexities and challenges of contemporary marketing. The connecting of academic theory and practical application undoubtedly enhances the ability to perform at the operational and strategic levels in the global marketplace.
Eoghan O' Grady DSocSci, Senior Lecturer in Strategy, Faculty of Business, Technological University Dublin, Ireland
For those looking to add to their teaching repertoire, the addition of Prof Tzempelikos to the authorship team ensures this textbook continues to explore practical business marketing issues, with accessible and relevant examples.
The order of the topics sets this 5th Edition apart. Active B-to-B professors and scholars will find the sequence an informative update, and those currently teaching introductory marketing will find that this edition provides easy access to the world of B2B marketing. The crosstalk between business to consumer and Business to Business helps make lectures more relatable to both topics at undergraduate and graduate level. For those who have been teaching in the Product and Selling/ Sales Management areas, similar constructive interaction will become readily apparent.
Gone are the days of teaching just “principles” of any marketing area. Rather, what is needed now is a complete checklist of tactical issues. This new edition provides exactly that.
J. David Lichtenthal, Professor, Baruch College, USA
ISBN: 9781003863137
Dimensions: unknown
Weight: 960g
542 pages
5th edition