Pride in Asia

This Element highlights the significance of semiotic practices in Asian Pride events that relocalize globalizing LGBTQ+ discursive flows.

This Element offers a transregional analysis of Pride in Asia on contemporary LGBTQIA+ events in Thailand, the Philippines, Taiwan, and Hong Kong. It uses linguistic landscapes to analyze the discourse and its impact on social, political, and cultural projects. It emphasizes Pride as a dynamic, locally shaped expression of LGBTQIA+ solidarity.This Element provides a transregional overview of Pride in Asia, exploring the multifaceted nature of Pride in contemporary LGBTQIA+ events in Thailand, the Philippines, Taiwan, and Hong Kong. This collaborative research that combines individual studies draws on linguistic landscapes as an analytical and methodological approach. Each section examines the different manifestations of Pride as a discourse and the affordances and limitations of this discourse in facilitating the social, political, and cultural projects of LGBTQIA+ people in Asia, illustrating both commonalities and specificities in Asian Pride movements. Analyzing a variety of materials such as protest signs, t-shirts, and media reports, each section illustrates how modes of semiosis, through practice, intersect notions of gender and sexuality with broader social and political formations. The authors thus emphasize the need to view Pride not as a uniform global phenomenon but as a dynamic, locally shaped expression of LGBTQIA+ solidarity.