Cambridge Handbook of Nonmarket Strategy in a Global Context
Thomas C Lawton editor Jonathan Doh editor Tazeeb Rajwani editor Pei Sun editor
Format:Hardback
Publisher:Cambridge University Press
Publishing:31st Dec '26
£110.00
This title is due to be published on 31st December, and will be despatched as soon as possible.
A multidisciplinary guide to successfully managing geopolitics, social challenges, and corporate legitimacy through nonmarket strategy.
A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.As geopolitical tensions, digital proxy conflicts, and social divisions around DEI and ESG intensify, the Cambridge Handbook of Nonmarket Strategy in a Global Context provides a strategic, proactive roadmap for maintaining corporate legitimacy. Offering a comprehensive 360-degree perspective, the handbook examines how businesses can successfully navigate today's uncertain socio-political environment. Covering cutting-edge topics such as AI and digital disruption, CEO activism, and grand challenges including climate change, it bridges complex theoretical perspectives – such as institutional theory – with practical applications for strategy consultants and practitioners. Featuring contributions from leading experts across six continents, the handbook addresses the unique challenges facing both advanced and emerging economies. Drawing on perspectives from political science, law, sociology, and international relations, this is an essential resource for mastering the evolving interplay between business, policy, and society.
'This handbook serves as an authoritative guide to business and government relations in an increasingly complexed geopolitical landscape. The strength of this collective volume is that it brings together an interdisciplinary group of leading international scholars to explore the role of business in salient global policy debates – such as AI, environment and sustainability, EDI, and CEO activism – and helps us make sense of the evolving logics of non-market strategies in politically uncertain times. As such, this book is a must-read for all who are interested in how business influences policymaking and defines society.' David Coen, Professor of Public Policy and Pro-Vice-Provost (Global Engagement), University College London
'Edited by leading experts in the field, this handbook is comprehensive, authoritative, and brilliantly curated. It sets the standard for research on this timely and important topic and will serve as a vital reference for both seasoned experts and newcomers. In sum, a 'must-read' for academics interested in non-market strategy.' Donald Siegel, Regents Professor and Foundation Professor of Public Policy and Management and Co-Executive Director of the Global Center for Technology Transfer, Arizona State University
ISBN: 9781009678681
Dimensions: unknown
Weight: unknown
270 pages