Smarter Together

'At a time when AI capabilities are accelerating faster than our shared understanding, Smarter Together offers the missing playbook. It explains how cognition, emotion, and decision-making shape the way users engage with AI and how builders can design responsibly and effectively. A must-read for anyone shaping the next generation of products.' Miqdad Jaffar, Product at OpenAI
'Smarter Together is a milestone work: it's the first AI book that truly starts with people. It bridges psychology and technology to explain how trust, emotion, and creativity shape the way we build and experience intelligent systems. It's a fascinating, multidisciplinary guide for anyone designing, or living with, AI.' Jim Lecinski,  Clinical Professor of Marketing at Northwestern University's Kellogg School of Management and author of The AI Marketing Canvas
'Clarke, Garcia-Garcia and Joffe bring unparalleled insights into the intersection of AI and consumer psychology. Smarter Together is an essential guide that demystifies AI by grounding it in human psychology. It brilliantly argues that our future isn't replacement, but collaboration. A must-read for leaders.' Michel Guidi, Chief Operating Officer at Ipsos
'Here's the book that says what we're all thinking: AI without human insight is just expensive stupidity. This book is essential reading for anyone who is thinking clearly about the possibilities of what technology should do.' Neil Hoyne, Chief Strategist at Google
'A 'couldn't-put-it-down' read that finally bridges AI's technical power with its real-world human impact. Each chapter brilliantly uses history to frame AI's profound psychological implications. Essential reading for leaders, yet so accessible I've shared it with my friends, family and my children.' Laura Beaudin, Partner at Bain & Company