Events Feasibility and Development

From Strategy to Operations

William O'Toole author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:14th Dec '21

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Events Feasibility and Development cover

Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations.

Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes:

  • A full explanation of the maturity model including post-pandemic solutions
  • New case studies and exhibits
  • A new section on teaching and training in event management

The chapters are fully supported by further current case studies and examples on the publisher’s and the author’s website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management.

‘O’Toole’s steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally... In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.’

Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, andFormer President of the International College of Management, Sydney

‘In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.’

Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations

ISBN: 9781032000930

Dimensions: unknown

Weight: 453g

312 pages

2nd edition