Digital Dawn in Adland

Transforming Australian Agencies

Robert Crawford author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:9th Jan '23

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Digital Dawn in Adland cover

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it.

Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media.

For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

ISBN: 9781032016634

Dimensions: unknown

Weight: 263g

166 pages