Schibsted
The Digital Transformation of a Nordic Media Giant
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:28th May '25
Should be back in stock very soon
This is the first book of its kind to examine Schibsted, one of the largest traditional media and newspaper companies in the Nordic region, which is today considered a regional and international digital media pioneer.
The book examines the rise and role of Schibsted - an early mover and proactive media company in terms of technology adoption, digitization, and online expansion - in its home region, along with its major international ventures. The book focuses on its position in the Nordic digital media landscape, one of the world’s most digitally mature media markets and most digitally networked region, which is today influenced by fierce competition from expanding global internet giants and platform infrastructure. Drawing on a wealth of sources, including original interviews with senior Schibsted executives, which allow unprecedented insight into the company, the book also details its digital expansion internationally, and particularly its pioneering role as originator of the world’s largest online classified advertising company.
This book will be of interest to students and scholars of global media and communication studies, particularly those specializing in international communication and media industries in a global context.
“In his detailed account of the influential Norwegian media company Schibsted, Ole J. Mjøs constructs an overall captivating and convincing narrative of the various twists, turns, trials and tribulations that come with launching, growing, safeguarding, and, ultimately, splitting a large legacy media corporation.
Mjøs does a terrific job at mapping out the internal and external complexities that come with attempting to build an international media corporation that aims to become a Nordic, European, and global media corporation.
Mjøs goes beyond merely telling the story of Schibsted as it expanded into other nations around the world. His book's strength predominantly lies in the numerous exclusive interviews with current and former top staff members of the company which he carried out and uses appropriately throughout the chapters. This offers a more in-depth and personal approach beyond numbers and takeover bids, and it also provides additional insights in the inner workings of Schibsted as it consistently had to reinvent itself over the past 30 years.”
Jonathan Hendrickx, Media International Australia (23 January 2026)
"The most important contribution of the book is that it provides insight into a commercial media development that has received little attention. … The study provides valuable insight into how major corporate decisions are made and how leaders confront the pressures of global capital.
The language of the book is exemplary—simple and well written for an academic work."
Jens Barland, Norwegian Journal of Media Studies (13 October 2025)
ISBN: 9781032574516
Dimensions: unknown
Weight: 430g
138 pages