Provoking Generative AI Futures
Merging Theory and Praxis
Regina Luttrell editor Nicholas David Bowman editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Publishing:9th Jun '26
£41.99
This title is due to be published on 9th June, and will be despatched as soon as possible.
An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.
The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? How has generative AI influenced media content and industries? What ethical and legal questions has generative AI introduced or reignited? How are discussions of generative AI influencing perception of the technologies? Who benefits from generative AI, and who might be disenfranchised? As generative AI develops at a rapid pace, this collection provides a calibration point for further discussion and debate around their role in media and communication.
This book will appeal to students seeking to gain greater understanding of generative AI within the media and communication industries, as well as media and communication scholars and practitioners directly engaged in generative AI research, application, and development.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license
“A timely and grounded guide to the evolving role of generative AI in communication. This book examines how these technologies are reshaping authorship, creativity, and professional practice, moving beyond novelty to focus on meaningful integration. It will be an essential resource for scholars and practitioners navigating the future of media.”
– Shengjie Yao, Sam Houston State University, USA
"Provoking Generative AI Futures: Merging Theory and Praxis is a standout text for anyone seeking to increase their understanding of the implications of artificial intelligence for media and communication. Bringing together leading scholars and practitioners, Provoking Generative AI Futures presents a multi-faceted perspective of how people’s adoption of AI technologies is changing media industries, organizational communication, and interpersonal relationships. This book stands apart in that it helps the reader to understand both the effects of AI for how people communicate and the theory behind people’s motivations, decision-making, and perceptions of AI. Students and scholars alike will benefit from the depth and breadth of its examination of GenAI."
– Andrea L. Guzman, Northern Illinois University, USA
“With generative AI's – in particular large language models – emergence into our everyday lives, it is increasingly important that communication scholars be involved in the ongoing discourse and research regarding generative AI. Luttrell and Bowman's volume represents a critical early step in outlining how the field of communication can contribute to understanding the processes and outputs of LLM interactions with human communication, including sender and receiver variables, interpersonal processes, and effects on mass communication.”
– Bree McEwan, University of Toronto, Canada
ISBN: 9781032783895
Dimensions: unknown
Weight: unknown
452 pages