Unlocking Business Insights

“The great historian E.H. Carr argued that 'a fact is like a sack—it will not stand up until you put something in it'. In this excellent contribution, Aneesh Banerjee sets out what needs to be put in to make data and facts stand up and generate knowledge, insights, and business opportunities. I would thoroughly recommend this well-written book to any budding entrepreneurs, and indeed to others who appreciate the use of data.”

Prof Jonathan Michie,President, Kellog College, Oxford, Professor of Innovation & Knowledge Exchange

“Practical, clear, and refreshingly human, Unlocking Business Insights is a field guide for managers who want impact, not jargon. From benchmarking and trend analysis to bias guards and storytelling, Dr Banerjee shows how to turn messy data into insights and good decisions. A smart companion for executives building a genuinely data-informed culture across functions.”

Prof Oguz A. Acar, Professor of Marketing & Innovation, Head of Generative AI, King's Business School, King's College London

“Data is everywhere, but insights are rare. Grounded in well-established principles and illustrated with practical cases, this book provides managers with a robust toolkit for embedding data-driven decision-making across their organisations. It is essential reading for anyone who wants to move beyond intuition and harness the true power of their data.”

Prof Hugo Lam, Chair in Operations Management and Director of Research, Operations and Supply Chain Management, Liverpool Management School, University of Liverpool

“This book is a practical manifesto for anyone who wants to turn underused data into meaningful business value. With its clear framework, real examples, and an eye for practical implementation, Unlocking Business Insights gives managers the confidence and tools to ask better questions and make smarter decisions.”

Prof Ajay Bhalla, Professor of Family Business and Innovation, Bayes Business School, City St Georges University of London

“This book outlines the process that links business insights with principles of management. Unlocking Business Insights distils the complexity of analytics into clear, actionable principles for managers. The book empowers leaders to move from intuition to disciplined, and insight-driven decision-making. It highlights the importance of balancing technical tools with sound judgement, ethics, and strategic storytelling. I strongly recommend this book for students, and for management that encounter issues during their lifetime."

Prof Joseph Lampel, Eddie Davies Professor of Enterprise and Innovation Management at Manchester Business School, University of Manchester

“This book is a fundamental read for anyone working with data, which is all of us. It combines strategic perspective with clear, usable guidance, while shining a light on the blind spots of bias and ethics. A thoughtful, engaging guide for making smarter and more responsible decisions.”

Prof Davide Luzzini, Professor & Director of Research at EADA Business School, Co-Editor in Chief of the Journal of Supply Chain Management

“Unlocking Business Insights demystifies data-driven decision-making with rare clarity and relevance. A must-read for executives and leaders who want to turn numbers into narratives and analytics into real strategic advantage."

Prof Paolo Aversa, OSI, Professor of Strategy, King’s Business School - King’s College London

“Unlocking Business Insights in a timely contribution to the field of business analytics and decision making. By combining conceptual clarity with practical frameworks, this book bridges the gap between theory and applications. Its lucid writing style, plethora of examples, and academic rigor make it relevant for both researchers and practitioners. This is a must-read for those seeking to understand how critical analytical insights generate sustainable organizational impact.”

Prof Indranil Bose, Distinguished Professor and Head of the Area of Excellence in AI, Data Science and Business at NEOMA Business School

“This book is a reminder that data is only as valuable as the decisions it shapes. Unlocking Business Insights is crisp, clear, and immediately practical — a guide to turning data into meaningful insight, influencing decisions, and making real impact. It’s for leaders who know they must move beyond intuition and want a straightforward playbook to do just that.”

Jason Foster, Chief Executive Officer, Cynozure

“This is such a timely piece. Data and information pools, and attempts at extrapolating meaning from them are often chaotic pursuits. If there were something to speak of mindfulness in the domain of data and decision making - this is quite close! Simple, intuitive and a breath of clarity before one just dives into data and ever more data to extract meaning and value."

Prof Pushkar Jha, Professor of Strategic Management, Director of Postgraduate Research Studies Department of Strategy and Leadership, Royal Docks School of Business and Law

“In today’s environment, businesses have access to substantial amounts of information. Yet they constantly ignore, misuse or fail to realise its potential to raise their game. In this ground-breaking book, drawing upon his expertise, Banerjee clearly explains in how business leaders can embrace, organise and analyse data for the benefit of their enterprise. Without doubt, this book should be of value to those businesses with ambition to enhance their competitiveness and success.”

Prof Robert Blackburn, Professor of Entrepreneurship, University of Liverpool Management School