Reshaping Corporate Communication
Innovative Tools and Techniques
Pallavi Mishra editor Tanushri Mukherjee editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:31st Jul '26
Should be back in stock very soon
The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.
The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.
The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.
The trajectory of contemporary Corporate Communication practice has undergone noteworthy development in the digital era with the advent of AI Technology and the emergence of new Tools and Techniques. Digital times have influenced the field significantly, making it more strategic, integrated, data-based and with a more inclusive and stakeholder-oriented approach. The book “Reshaping Corporate Communication: Innovative Tools & Techniques” offers a fresh perspective on contemporary trends and practices in Public Relations and Corporate Communication. It covers key areas like Digital technology's impact on PR, Influencer Strategy in the Digital Era, AI, AR, and VR in Communication and Content Marketing and new dynamics of Visual Identity Management. The book also covers New Trends of Influencer PR Strategy and Political Public Relations which will light the path of emerging PR Professionals.
Expert editors, Dr. Tanushri Mukherjee and Dr. Pallavi Mishra of Amity School of Communication, Amity University Rajasthan, India have great treasure of knowledge and experience which is reflected in the chapters.
The book's unique blend of theory and practical insights makes it a must-read for those interested in PR, Marketing, Communication, Management and Research in the light of India 2047, where PR has to play greater role in reshaping the trends and practices of building strong stakeholder relations.
Ajit Pathak, National President, Public Relations Society of India for past 21 years and Ex. Board Member, International Public Relations Association and first Asian to be the Secretary of the Global Alliance of Public Relations and Communications Management. Ex. General Manager I/C (Corporate Communications Administration, Welfare & CSR) with Indian Oil Corporation Ltd.
ISBN: 9781032949192
Dimensions: unknown
Weight: 410g
200 pages