Inside the Box

A groundbreaking exploration of how limits can unlock creativity and drive innovation from New York Times bestselling author David Epstein

A groundbreaking exploration of how limits can unlock creativity and drive innovation from Sunday Times bestselling author David Epstein.

‘Masterful’ Adam Grant, bestselling author of Think Again
‘Wonderful’ Angela Duckworth, bestselling author of Grit

How to do more with less and use limits to stimulate creativity, innovation and collaboration, from the Sunday Times bestselling author of Range.

We live in a world that reveres limitless possibilities. We are told to keep our options open and to ‘think outside the box’. But what if this is wrong? In Inside the Box, David Epstein, award-winning author of the global bestseller Range, reveals why we need less freedom, not more.

Dr Seuss revolutionized children’s literature after accepting a bet to write a book using just fifty words. General Magic – a startup with unlimited resources and talent – failed spectacularly, while the bestselling solo piano album of all time was performed on a substandard instrument with sticky keys. The invention of the periodic table wasn’t down to a spark of genius, but a simple deadline for a publisher’s textbook.

The common element in all these examples is the same: constraints do not check our creativity – they provide the impetus we need to harness it. Weaving together gripping storytelling and cognitive science, Inside the Box shows how the secret to expanding our human potential isn’t finding more options – it’s choosing the right limits. Whether you are building a business, looking for a creative spark or simply navigating the dizziness of modern life, this is an essential guide to thriving in a fast-moving world.

This is an essential read to become the most creative, productive and satisfied version of yourself.

‘David Epstein's first two books – The Sports Gene and Range – were brilliant, but Inside the Box is his best . . . I won't think about my own work the same way ever again’ – Malcolm Gladwell, bestselling author of Outliers and The Tipping Point