Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

Ben Mezrich author

Format:Hardback

Publisher:Pan Macmillan

Published:9th Nov '23

£22.00

Available for immediate dispatch.

Breaking Twitter cover

A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time.

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.

The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.

‘Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake' –Washington Times on The Accidental Billionaires

An excitable, high-octane account * Independent *
Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane * Evening Standard *
Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake -- Washington Times on The Accidental Billionaires

ISBN: 9781035032464

Dimensions: 240mm x 160mm x 30mm

Weight: 566g

352 pages