The Sage Handbook of Industrial Marketing

A landmark achievement. The Sage Handbook of Industrial Marketing is a critical resource for the business-to-business marketing scholar. The book goes beyond mere important topics and engages with the complexities of the modern era. The organisation of the topics is logical yet allows the reader to explore phenomena often neglected in mainstream science. It deserves reading with intention and assists its audience in their strive for greater insight. Destined for a permanent place on my desk.

-- Gert Human

The Sage Handbook of Industrial Marketing, expertly edited by Lindgreen, Fotiadis, Pardo, Di Benedetto, Folinas, and Naudé, offers a comprehensive and insightful discussion of Industrial Marketing. Covering crucial yet often overlooked topics—such as B2B organization, understanding the B2B customer, customer value propositions, and the transformative impact of AI and big data—this volume is an essential resource for scholars. It is sure to ignite new discussions and move the field of Industrial Marketing forward.

 

-- Erik Mooi

Are you looking for a state-of-the-art research handbook about the sector of the economy pivotal to economic growth and paying the bill for widespread sustainability and digital transformations? I would recommend students and researchers alike to consider this book as a go-to resource for understanding B2B markets. Based on a multiplicity of theoretical perspectives, this Handbook is a research-led tour de force of the past, present and future of the industrial marketing field.

-- Debbie Harrison

The Sage Handbook of Industrial Marketing provides a comprehensive and in-depth review of all aspects of business-to-business marketing. From customer behavior to marketing strategies and tactics, from marketing research to innovation, from established practice to the latest trend, experts in the field offer insights into the unique challenges and effective strategies in managing business-to-business marketing. The book is a much-needed resource for researchers, educators, and practitioners. 

-- Anna Cui

The Sage Handbook of Industrial Marketing includes extensive coverage of critical current and future issues making it essential reading for both academic and practitioner professionals alike.  Authors include some of the most prolific and critical B2B thinkers of our time whose thought-provoking ideas make important contributions to the discipline.

 

-- Sharon Purchase

The Sage Handbook of Industrial Marketing is an invaluable resource for anyone engaged in the dynamic and complex realm of industrial marketing. This comprehensive handbook not only delineates the boundaries of industrial marketing but also delves deeply into its historical foundations and forecasts its future directions. In an era marked by rapid technological advancements and globalization, the handbook stands out as a benchmark in the field. It offers both retrospective and forward-looking perspectives, which are crucial for understanding and navigating the ever-evolving landscape of industrial marketing.

 

-- Arun Sharma

The Sage Handbook of Industrial Marketing, edited by Adam Lindgreen et al., fulfils a strong need for a comprehensive academic resource providing marketing scholars with a holistic view of industrial marketing. The handbook successfully integrates diverse perspectives addressing global challenges and responding to technological advancements, exploring the distinctive characteristics of business-to-business marketing, and outlining the multifaceted nature of industrial marketing. The handbook’s thematic organization makes it easier for scholars to utilize. I am confident that the handbook will remain relevant for a long time as industrial markets continue to see the transformation of technologies and market dynamics.

 

-- Raj Agnihotri

I would have greatly appreciated having a book like this when I first dived into the field of industrial marketing: one that not only synthesizes complex ideas with clarity but also connects them to real-world relevance and application. It is a guide, a reference, and a source of insight all in one. This book is an invaluable resource for anyone looking to understand the breadth and depth of industrial marketing. It offers a clear, comprehensive, and thoughtfully structured exploration of the field—covering both foundational concepts and contemporary developments.

 

-- Sabrina Thor