Social Media Marketing

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Fully revised for the sixth edition, Social Media Marketing reflects the realities of today’s social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice.

Written by bestselling author Tracy Tuten, Social Media Marketing, Sixth Edition is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.