Information Assets

“In politics, information is everything. Data is like gold. Everyone wants yours and no one wants to share theirs. When you leave politics, you realise what an asset you have accumulated but how much better it could be organised to achieve the outcomes you seek. This contribution with respect to Information Assets is timely and valuable. The business that manages its information assets best is putting itself in front of all its competitors.”

Hon Christopher Pyne, Executive Chairman, Pyne and Partners, Former Minister for Defence of Australia

“Nobody in the world has done more empirical research on the topic of data-as-an-asset than James Price and Nina Evans. So, it’s no surprise that “Information Assets” makes an irrefutable case that data belongs firmly alongside other traditional assets in how it is managed, measured, and monetized. And that businesses and their leaders who fail to do so will be also-rans in their industries and professions.”

Doug Laney, author of Infonomics and Data Juice

"For many years, I have tried to get different types of organizations to invest in producing holistic and integrated data strategies to guide data management and governance, but there has been little response. Finally, I found the perfect support for this in the “Hard Questions” that James Price and Nina Evans include in this work. Supported by comprehensive research, these questions provide clear and irrefutable arguments to convince senior executives why it is crucial to manage information assets as they manage financial, human, and physical assets. This is a must-read book for board directors and all data leaders."

Marilu Lopez, President, SEGDA. Author of Data Strategies for Data Governance

“Victor Hugo observed that “nothing is more powerful than an idea whose time has come.” And the time has come for the notion that companies and their leaders should manage data as pro-actively and professionally as other assets. Well done Price and Evans.”

Tom Redman, author of Data Driven and People and Data

“Information Assets of data, information, and knowledge underly EVERYTHING in our world today. With the rise of Artificial Intelligence, misinformation, and disinformation, the need to manage, govern, and ensure these assets are of high quality is critical. Information Assets is a business book that clearly outlines the importance of making Information Assets a priority. Every leader should read it and apply."

Danette McGilvray, Author of 10 Steps to Data Quality

"This new book by James Price and Nina Evans, Information Assets: An Executive Guide to the Untapped Driver of Business Success, is a wake-up call for every executive. For too long, leaders have undervalued the most critical resource at their disposal—data. Price and Evans dismantle that complacency with precision, showing how neglecting data governance and accountability can destroy enterprise value, while disciplined stewardship drives growth, innovation, and a competitive edge. This is not theory; it is a boardroom mandate. Executives who ignore this message do so at their peril. Those who act will future-proof their organizations. Drawing on their deep experience, these two data experts make a compelling case for why leaders must elevate data to the boardroom agenda. This book is not just informative—it is a call to action for every executive who aspires to compete in a data-driven world. Clear, direct, and uncompromising, this book sets the new standard for treating data as the strategic asset it truly is."

Theresa Kushner, co-author of Managing Your Business Dataand B2B Data-Driven Marketing.