Measuring Exposure and Attention to Media and Communication
Solutions to Wicked Problems
Claes De Vreese editor Theo Araujo editor Peter Neijens editor Judith Möller editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:1st Dec '25
Currently unavailable, and unfortunately no date known when it will be back
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.
“Although media and communication research is fascinated by studying the effect of media exposure, especially in an ever-changing media landscape, Neijens, Araujo, Möller, and de Vreese step back to address the fundamental question: How do we assess media exposure? Their work, Measuring Exposure and Attention to Media and Communication, synthesize years of engagement with media effects research. This book frames the Media and Communication Exposure (MCE) measurement as a “wicked problem,” given its technical complexity and multifaceted nature of conceptualization. This problem is further complicated by digital transformations, which pose an urgent need to understand more fragmented and diversified exposure on multiple platforms with highly personalized experiences. […] The central objective of this book is to provide researchers with a comprehensive diagnostic framework for assessing media exposure rather than prescribing a single best method. Organized across 10 chapters, it systematically addresses three dimensions of measurement challenges: conceptualization, operationalization, and measurement.” -- Yuhui Zhu, Cedar Crest College, USA, International Journal of Communication 20(2026)
ISBN: 9781041182610
Dimensions: unknown
Weight: 300g
164 pages