Emergent Writing

Reclaiming Creative Voice in the Age of AI

James Lough author

Format:Paperback

Publisher:Taylor & Francis Ltd

Publishing:3rd Sep '26

£41.99

This title is due to be published on 3rd September, and will be despatched as soon as possible.

Emergent Writing cover

In a world where artificial intelligence threatens to outpace human creativity, this compelling guide offers practical advice on reclaiming creative voice. James Lough empowers readers to access deeper, more original currents of thought and feeling than AI can reach.

Lough begins by offering expert guidance on developing an emergent writing practice. Readers will learn to spark inspiration, write from authentic feeling, and distinguish voice from style. Each chapter features practical exercises which encourage readers to rediscover their unique voice, unearth personal stories, and tap into wells of creativity that no machine can replicate. Lough teaches the skills to deliver ideas and insights to readers, use structure to enhance flow, and create fully developed characters. He explains the benefits of the SAVE sequence (specific, active, variety, emphasis) and demystifies the publishing process.

Emergent Writing: Reclaiming Creative Voice in the Age of AI is an accessible, practical guide for students and teachers, and an invaluable guide for self-study.

ISBN: 9781041309369

Dimensions: unknown

Weight: unknown

142 pages