Lived Standardization
A Language Management Approach
Tamah Sherman editor Jiří Nekvapil editor Petar Vuković editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Publishing:17th Mar '27
£171.99
This title is due to be published on 17th March, and will be despatched as soon as possible.
This collection examines language standardization as a dynamic, lived practice that is initiated, assessed, implemented or challenged through a range of interconnected social interactions occurring at both micro and macro levels.
The volume explores how standardization, commonly understood as organized activities of particular social groups to advance language development goals, can be discursively contested in everyday social life. The book interrogates the connections between standardization process reflected in the “simple management” of everyday speakers and “organized management” at the institutional level across different dimensions. Chapters are grouped accordingly around key thematic connection points: language, identity and social justice; education and globalization; technologies and new media; and language consulting and codification. Taken together, the collection provides unique insights into the gradual development of language standardization processes across societal levels, offering the view of standardization as lived practice.
This book will be of interest to students and scholars in language policy and planning, sociolinguistics, language education and applied linguistics.
“This unique volume turns our understanding of standardization on its head. Grounded in Language Management Theory, the contributors show this type of language intervention is no static codificatory endpoint, but ongoing work in progress, where everyday practices, institutional negotiations and socio-political formations continuously shape, contest and redefine norms.”
- Theo du Plessis, University of the Free State, Republic of South Africa
“A compelling and original work, this volume reimagines standardization as a vibrant, lived process, revealing how norms emerge, gain authority, and are reshaped across everyday interactions, institutions, and histories, while showcasing the unique strengths of Language Management Theory in capturing this dynamic interplay. Readers will find it both intellectually stimulating and deeply illuminating.”
- Jeroen Darquennes, University of Namur, Belgium
“Lived Standardization is a welcome contribution to our ongoing efforts to understand the complexity of the process of language standardisation and at the same time to express it in a concise yet flexible model. The concept of ‘lived’ standardisation effectively brings the human dimension to what was previously conceptualised as a top-down management process, and Language Management Theory proves its value by effectively expressing the different layers involved, all tested on a rich variety of case studies in the course of the book. This represents a significant development in the study and explanation of language standardisation.”
- Andrew Linn, University of Westminster, U.K.
“An in-depth and authoritative introduction to language management and to the many applications there are of Language Management Theory.”
- Björn Jernudd, independent scholar, Washington D.C., U.S.A.
ISBN: 9781041347484
Dimensions: unknown
Weight: unknown
320 pages