Public Relations Campaigns
An Integrated Approach
Regina M Luttrell author Luke W Capizzo author
Format:Paperback
Publisher:Sage Publications Inc Ebooks
Published:11th Jul '25
Currently unavailable, and unfortunately no date known when it will be back
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The Third Edition emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.
The most cutting-edge book about integrated strategic communication campaign best practices in the industry and a necessity for college students to develop the knowledge and skills that will give them an edge in the highly competitive PR job market. -- Jennifer Robinette
It′s the textbook to use for helping students learn about planning PR campaigns from start to finish. It′s the best one I′ve found. -- Dawn M. Doty
It′s easily digestible, covers the important basics in an easy-to-follow format, and has wonderful examples. -- Shana Meganck
ISBN: 9781071902011
Dimensions: unknown
Weight: 590g
344 pages
3rd Revised edition